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Electricity supplier predators have been aware of the low line city potential opportunities. Recently, Jingdong to form a caravan into the country more than 100 three to six line city. 1 store chairman Yu Gang also said recently, early in the region is not aggressive enough to expand, but the business focus on a second tier cities, should be faster layout three or four line city. In the industry view, large electricity providers has in a second tier cities have their own strengths, gain a firm foothold, but in three or four lines of even the lower line of the visibility of the city remains to be improved, this is their opportunity, but also a great cost, especially in terms of logistics and distribution.
Jingdong in a second tier cities in the proportion has been very high, but the growth rate of the three or four cities will be faster." Jingdong CEO Shen Haoyu believes that the three or four line of the city's GDP growth rapidly, but the proportion is not high in Jingdong sales. According to reports, from the beginning of this month, Jingdong caravan will be divided into three road, into the more than 100 cities, enhance consumer awareness of Jingdong brand.
Shen Hao Yu said, "before the line activities is relatively small, mainly on the product and reputation pull, this year has in more than 100 cities do offline promotion, for example, in the second tier city bus body advertising, three or four lines of city of whitewashing advertising". In the view of the above, unlike traffic advertising can be real-time monitoring of the conversion rate, but the overall sales, the line is very effective. According to reports, the channel sink is a major development strategy in 2014 Jingdong, Jingdong from two aspects to promote the channel sink strategy, including the three or four line city logistics and distribution services, and through the form of advertising and other forms of landing Jingdong brand promotion efforts in these cities.
Data show that China has more than 2860 administrative districts, three to six lines of these cities to business brand awareness is still in the stage of very vague, online shopping is basically equivalent to Taobao in these areas and other business brand awareness is not high, the potential purchasing power is actually a consumer bonanza.
In just a few days to the media, said the store's history of business 1 also appeared in a lot of mistakes: early in the region is not aggressive enough to expand the business, focusing on a second tier cities, should be more quickly layout three or four line city.
Currently, there have been a taste of the electricity suppliers. Electricity supplier "phantom shares" the only product will be defined target groups in the three or four line of the city, it seems the only product, developed four tier cities, many brands to buy, only in the provincial capital to buy, the site is not geographical restrictions, the goods can be acquired is increased.
However, the potential consumption must have the logistics support, to Jiancang three or four line of the city has become a common choice. Shen Haoyu said that as of the end of 3, Jingdong distribution station has covered the country's 495 cities, this year will vigorously expand three to six line city, expanding operations network.
According to Beijing Business Daily reporter, Jingdong has covered more than 1700 counties, more than 90% orders from the distribution of its own. However, for small towns, small rural, Shen Haoyu bluntly, the amount of orders reached less than, there is no way to establish its own distribution, can only work with third parties.
Shop No. 1 except in the north of Guangzhou established a large warehousing and logistics center, Wuhan, Jinan, Quanzhou and other places also have their portfolios. In addition, Dongguan City in Guangdong, Hong Mei Zhen warehousing center also has opened up and continue to find the right city positions. Only product will be achieved through the landing with the company to achieve the country without blind spots.
For Su ningyun, logistics can rely on its existing line of retail stores, however, Su ningyun did not get involved in the area of the county level. "The future of the county level market will be the focus of Su ningyun shop. For example, the city of Jiangxi, Hunan, Hubei and other regions have su ningyun stores, but this market is very large." Su ningyun said.
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